Tag Archives: W Social Marketing

Always be Adapting

Recently we had the pleasure of having Andrea Walker, media entrepreneur of W Social Marketing, speak to our class.  She was an exciting young professional who had lots of applicable experience and advice.  Even before she graduated from UAB she immersed herself in media.  In high school she was involved with the school newspaper and yearbook, but her experience quickly escalated in college.  She got high level production jobs at CBS42 and FOX6 while she was still in college, constantly moving up the ladder and learning more.  Recently she even started her own business, W Social Marketing, that focuses on “helping companies and entrepreneurs build relationships with targeted customers through innovative marketing strategies, new technologies and networking techniques.”  Here are just a few things I learned from her talk.

1. Always be Learning and Adapting – Based on her experience, it is clear that media is constantly changing, and you have to keep up.  Even her new business venture requires her to constantly stay on top of trends.  If you are not adapting, you will get left behind.

2. Ask for Help – Andrea told us a story of when she got her first job in production, but didn’t have experience.  She went in from midnight to 5 am to get a grasp on things.. all while she was still in college.  It was an amazing example of how learning is important, but that it is also important to ask for help.  She did not have a full understanding of video editing and production, so she shadowed someone to get a better grasp on it.

3. Know Technology – Whether it is blogging or twitter or video editing, keeping up with trends in technology is the easiest way to stay in the know.  Technology evolves even quicker that traditional trends, so it is imperative to keep up.

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On your own

Andrea Walker, media entrepreneur of W. Social Marketing, started college aspiring to be a journalist. One year later, NBC13 had an internship opening. Rather than sticking with print, Walker adapted to a new field—broadcast. Soon after, Walker landed a full time position with the local network. At 19-years-old, she balanced this workload. Learning how to edit and produce, Walker became an expert at her position, which led her to CBS42.

Running the 5’oclock show at CBS42 was an opportunity Walker could not pass up. Now, she had the final say on just about everything. One important piece of advice Walker shares is to never give up. The first time around, Walker did not receive a position for CBS42; however, she persisted and became the main producer months later.

Be innovative—an adjective that challenges Walker to stay fresh and creative. Because Walker stayed on top of her game, she continued to land new positions. FOX6 needed direction, and Walker was their solution. For three years, she worked as a team player. “Don’t alienate your co-workers or colleagues,” Walker says. “Work together, asking them how you can make their job easier.”

In 2008, Walker was introduced to new media, helping FOX6 with their website. She quickly fell in love with learning about technology and web development, which motivated her to start her own business. In 2009, Walker created W. Social Marketing, which helps companies implement an innovative approach that creates connections with customers.

Walker’s definition of being an entrepreneur is taking risks and being willing to be innovative. “You’re on your own,” Walker says.

Here are some final tips Walker gives to future PR professionals:

1. Always say thank you.

2. There is no shame is asking people for help.

3. Go to people who know more than you do.

4. Collaborate.

5. “What will people pay for?”

For more information on Andrea Walker, check out her website or follow her on Twitter–@andreafwalker

From Journalist to Entrepeneur.

Last week, Andrea Walker spoke to our public relations class. Andrea  is a entrepreneur and owner of her company called W.Social Marketing. Her company is an integrated lifestyle and public relations firm. Andrea has a very interesting background. When she was growing up she wanted to be a journalist or a news reporter. She wanted to get an early start in broadcasting , so as a sophomore she applied for an intern position and got it. After an assistant editor job came open, she began to ask daily to learn how to edit finally she did. She also helped to write and produce scripts there as well. After working at NBC  for a year she left and was hired as the producer of the CBS42 morning show at 5am. Where she did everything from write scripts to managing the news cast.  After CBS42  she went on to work for Fox  6 for three years where she produced both the weekend and morning shows and was on the website development team. Finally, in August of 2008 she decided it was time  for a change. Andrea worked for a small business web design team we she learned about new media and computer software. Finally in 2009 Andrea started her new company. I learned  a lot from Andrea’s great presentation , but here are my top 3.

1. Never be afraid to ask for help. It can hurt to ask for help don’t be afraid to ask someone who knows more than you for help. It looks better for you and them if you ask for help.

2. Don’t be afraid to be an entrepeneur: If you are going to be one you got be able to able to take risk and build things from scratch.

3. Don’t be afraid to use technology:Technology is approving everyday use it and be sure to do plenty of research on new technology so you can stay up with the gang and your business will succeed.

here is a link to W. Social Marketing Website: http://wsocialmarketing.com/

Andrea Walker has broken the age boundaries of the public relations world.  At the young age of 26 she has already held various prestigious and high-ranking broadcasting positions. She is a self-proclaimed entrepreneur and is the CEO of her self-made company, W. Social Marketing.  With such a young and successful start, Walker was a fountain of knowledge on how to kick-start a career. Three main tips outline her advice to young journalism majors.

1. Be heavy on the thank you’s.  Whether it is an employer, an employee, someone above or below you, show your appreciation for the help that they give you.  Politeness can completely change someone’s opinion of you. Your business reputation can be greatly improved if you leave people with a fuzzy feeling after they interact with you.  The more comfortable you make someone after an initial interaction the more likely they’ll want to ensure further relations.

2. Don’t settle for the traditional 9-5 experience. There are plenty of jobs that don’t require that kind of commitment, and if you truly desire a different line of work you will never be happy giving in to what seems the most traditional.  Don’t give up on your dreams. Walker set her sights on a creative role in business and that is exactly what she’s gotten as a result.

3. Be an entrepreneur, not a business-owner.  Don’t just own a business that follows the trend.  Owning a business isn’t the right career path for everyone, but for those who choose to undertake that responsibility it should be about more than copying the work someone else has already done. Innovation and creativity will set your business apart from others.

Coming from Andrea Walker these tips can be counted extremely valuable.  Walker paved her own way in the world, following her dream, owning an innovative business, and accomplishing these goals before she even broached the age 30.  What a great source of wisdom for budding public relations majors.

Walker Urges to Take Risks

Andrea Walker may look like your average twenty something year old young business women, but she is indeed much more than that. She became a full time employee as the Associate Producer Editor at NBC 13 when she was only 19 years old. She then moved on to CBS 42 as the youngest producer for the 5 p.m. news. She quoted, “If i didn’t have the ratings, everything was all on her.” Andrea still had the urge to get out there and keep learning so she started attending web seminars, conferences and classes.

After her time learning about the subject, she was amazed how you can integrated marketing and the emerging influence of technology. With this in mind, Andrea started her business in February of 2009. Andrea noted some things that she learned from working in the news that helped her as well in her entrepreneurship.

  • Look for the innovative. How can you bring your ideas to the table with out alienating other employees. Make sure you get everyones opinion.
  • Say thank you. If someone goes up and beyond for you, make sure you thank them. In the business of public relations, saying thank you will really differentiate yourself.
  • Love a challenge. If you don’t know much of a topic, try to go out there and emerge yourself in it. Learning is always good.
  • Don’t be afraid to ask for help. Entrepreneurship is innovation which means you are starting from scratch. Make sure to ask for help and build from it.
  • Longevity is key.
Walker, whose day starts up at 5 a.m., runs her business by helping other companies with their product development based on customer feedback. Her favorite thing about what she does is the amazing people she meets daily and innovation. Her advice for aspiring entrepreneurs, take risks and be innovative. 

Say “thank you” starting now

Andrea Walker is the CEO of her own company, W. Social Marketing. She has a very interesting story of how she got to this position.  Although she is not much older than most students, she has done amazing things in her working career.

There were three main points I chose from Andrea to place into my own life and experience.  I would encourage anyone interested in the public relations/advertising/news industry to do the same.

  1. Say “Thank you.” Tell everyone who helps you – thank you. No matter if they are above you or below you, tell them thanks for helping, explaining, everything. If they give you an opportunity to learn, tell them thanks.  This simple gesture is important.
  2. Start young.  In our case, that’s now! Start exploring your options.  Work in different settings.  Find out what you like and what you do not like.  This way when it is time to find what you want as a career, you will have some sort of idea from real life experience.
  3. Be up to date with technology. We are the generation that understands technology, but make sure you keep up with all the new things.  Be able to take whatever it takes to “get it done” and do it before the person in a rival job does.
Andrea has an amazing story and has worked very hard to be where she is now.  If we listen to these three simple recommendations, we will be on the right track (with very much to go).

Andrea Walker: Proving Age Really is Just a Number

Andrea Walker has been a successful producer for three different news stations, a web designer and CEO all before the young age of 26. She is proof that with hard work and determination, you can do anything you want to do.

Walker began her company W Social Marketing, LLC in 2009. Her self-starting attitude got her where she is today, and she offered our PR class some important advice to help us reach our goals.

1. Don’t be afraid to ask for help. You are not going to know how to do everything, so there is no shame in asking someone who knows more. They can bring fresh perspective and ideas that you never would have thought about.

2. Take initiative. Don’t wait for someone else to make something happen. If you want to learn to do something, be intentional about finding ways to learn and people to learn from. Read books. Go to seminars.

3. Entrepreneurship = Innovation. Owning your own business does not make you an entrepreneur. You have to take risks and try new things.

4. Always say thank you. Media is filled with thankless jobs. Whenever a coworker goes above and beyond in their job, thank them. Let them know you appreciate them.

5. Be innovative but not an idea hog. Share your ideas, but be sure not to alienate others. Listen to what they have to say also.