Recently we had the pleasure of having Andrea Walker, media entrepreneur of W Social Marketing, speak to our class. She was an exciting young professional who had lots of applicable experience and advice. Even before she graduated from UAB she immersed herself in media. In high school she was involved with the school newspaper and yearbook, but her experience quickly escalated in college. She got high level production jobs at CBS42 and FOX6 while she was still in college, constantly moving up the ladder and learning more. Recently she even started her own business, W Social Marketing, that focuses on “helping companies and entrepreneurs build relationships with targeted customers through innovative marketing strategies, new technologies and networking techniques.” Here are just a few things I learned from her talk.
1. Always be Learning and Adapting – Based on her experience, it is clear that media is constantly changing, and you have to keep up. Even her new business venture requires her to constantly stay on top of trends. If you are not adapting, you will get left behind.
2. Ask for Help – Andrea told us a story of when she got her first job in production, but didn’t have experience. She went in from midnight to 5 am to get a grasp on things.. all while she was still in college. It was an amazing example of how learning is important, but that it is also important to ask for help. She did not have a full understanding of video editing and production, so she shadowed someone to get a better grasp on it.
3. Know Technology – Whether it is blogging or twitter or video editing, keeping up with trends in technology is the easiest way to stay in the know. Technology evolves even quicker that traditional trends, so it is imperative to keep up.