On Friday March 25, Stacey Hood came to talk the Samford’s public relations class about marketing and the importance of keeping an open mind. Stacey Hood is the marketing director at Stewart Parry Construction company. While he was visiting he gave the class some interesting advice when it comes to marketing.
Some things to remember when marketing to people:
1. Content is very important, it’s important to get the message across correctly and to give your targeted audience a reason to come back.
2. It’s also important to work on your writing skills. Writing is something you’ll have to do a lot of in social media, so it’s good to use proper grammar and to improve on your writing.
3. Everything is an opportunity, remember to keep your eyes and ears open at all times. A good technique to use is “thinking out loud” that way you can get feedback and throw ideas around with people from different places and gain a different perspective.
4. Think BIG, always keep learning and developing your ideas and creativity.
5. It’s good to know the foundations or “rules” of the box, that way you can think outside them and be more creative.
Stacey’s website is here http://staceyhood.com/ You can get to his LinkedIn profile via his website.
Stacey Hood, the unofficial Director of Marketing for the Stewart Perry Company visited our class Friday to add more to our notes of knowledge from past speakers. The work that he does focuses on keeping the Stewart Perry Company Green as they do construction in the birmingham area. Here are a few things Mr. Hood shared with our class…
1) You need to be remembered.
– Make an impression on your audience in whatever ay you can. You have to get noticed if you want people to take interest in your product. That is the PR lifestyle.
2) Utilize social networks.
– Get on Twitter and Facebook. It is the easiest place to connect with people that are at the top of their game in the PR world. Not just connect with but learn from the things they are doing and the habits they have.
3) Use you skills.
– Just because you think you are a good writer doesn’t mean you can stop writing until someone needs you. Practice, practice, practice… and then practice some more.
4) Keep it fresh.
– Change things on your site often. Keep it new and never boring. Give your consumers new things to explore when they visit the site and make it fun.
A final piece of advice would be to keep an open mind and think BIG. Go the extra mile and be great at what you do.