PRSA Student Summit

At the PRSA Student Summit on February 7, 2013, PR professionals spoke to college students about currents topics affecting the PR world. Content marketing, social media, SEO, writing a resume, and communication in today’s world were some of the topics that were covered.

One of the most interesting speakers of the ay was Ike Pigott, who is the Corporation Communications Director at Alabama Power. He brought up interesting points about the ways to gain the most knowledge from social media networks. He said, “Cultivate the network that makes you smarter,” which means use the social networks that you are involved in to make you more educated and informed about the world around you. One of the main reasons I have my social networking pages is to communicate with friends and see what is happening in their lives, not necessarily to find out new information. He made me realize how important it is to use my resources to the best of my ability in order to gain knowledge.

During the summit, there was a session about what is important to have in a resume and some things that can be left out. Everyone agreed that qualifications were a big part of a resume because it lets the employer know your skills. Also, job experience is something that is important to have on an application because it let’s the employer know that you have had some real world experience. This was an informative and helpful day, especially for Spring graduates.

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