Here’s an excellent PowerPoint on the recent PR crisis involving Tesco sale of products containing horse meat. Please review the PPT and the articles listed below and be prepared to discuss next week as we move into the final 2 weeks of class.
Background and related stories:
Investors shrug off hosemeat scandal from Financial Times
Tesco is still UK’s top brand from The Guardian
Tesco CEO: Horsemeat scandal ‘a pivotal moment’ from Food Business News