PRSA Student Summit

The PRSA Student Summit was full of good information that included social media and a resume review.

The session on Social Media was done by Ike Pigott, Scott Thornberg, and Julie Senter.

They had five tips for Social Media:

  1. The basics of PR still apply. You should still be working under your PR principles.
  2. It’s not about you. You have move outside yourself.
  3. Understand the Why. You have to be understand why things work the way that they do.
  4. Test and Track. You have to be calculate the data on some things
  5. Always be learning. You have keep moving forward.

Ike Pigott, Scott Thornberg, and Julie Senter suggested sites like Mashable, This Week in Tech, All Things Digital, and Social Media Explorer .


The Resume Review presentation was done by Brandon Wilson.

He had 6 Do’s and Don’t of Resumes:

  1. Do use all your resume real estate wisely
  2. Do be active on paper
  3. Do focus on impact, not just experience
  4. Don’t use overly clever email addresses
  5. Don’t include references
  6. Don’t lie or overstate accomplishments

Some of important things that we talked about at my table during the resume review were:

  • Make sure it’s well written-be specific
  • Say what you did and what the results were
  • Avoid the greeting all together, if necessary
  • Use related things first, like projects
  • Be descriptive
  • Be objective, especially when you’re starting out
  • Always, always, always include a cover letter and it should be tailored to whatever company you are sending your resume to
  • Make sure you have correct grammar and spelling
  • Have an elevator speech
  • After you have an interview call within 2-7 days and write personal thank-you notes
  • Have a digital copy of your portfolio
  • Know as much as possible about the company you are applying to work for
  • Once you know what you want, settle in and go for it.
  • Make it your own.


The PRSA Summit was a great experience and was good refresher course for things that I need to be keeping in mind as I graduate.


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