The PRSA Student Summit was full of good information that included social media and a resume review.
The session on Social Media was done by Ike Pigott, Scott Thornberg, and Julie Senter.
They had five tips for Social Media:
- The basics of PR still apply. You should still be working under your PR principles.
- It’s not about you. You have move outside yourself.
- Understand the Why. You have to be understand why things work the way that they do.
- Test and Track. You have to be calculate the data on some things
- Always be learning. You have keep moving forward.
The Resume Review presentation was done by Brandon Wilson.
He had 6 Do’s and Don’t of Resumes:
- Do use all your resume real estate wisely
- Do be active on paper
- Do focus on impact, not just experience
- Don’t use overly clever email addresses
- Don’t include references
- Don’t lie or overstate accomplishments
Some of important things that we talked about at my table during the resume review were:
- Make sure it’s well written-be specific
- Say what you did and what the results were
- Avoid the greeting all together, if necessary
- Use related things first, like projects
- Be descriptive
- Be objective, especially when you’re starting out
- Always, always, always include a cover letter and it should be tailored to whatever company you are sending your resume to
- Make sure you have correct grammar and spelling
- Have an elevator speech
- After you have an interview call within 2-7 days and write personal thank-you notes
- Have a digital copy of your portfolio
- Know as much as possible about the company you are applying to work for
- Once you know what you want, settle in and go for it.
- Make it your own.
The PRSA Summit was a great experience and was good refresher course for things that I need to be keeping in mind as I graduate.