On Tuesday April 17th, Samford University presented a screening of the documentary Hot Coffee sponsored by the Cumberland School of Law. The documentary centers around tort reform and the McDonald’s lawsuit of 1994. There were about 90 people in attendance and convocation credit as well as lunch was offered. Dr. Martin’s Public Relations class first learned about the documentary from, guest speaker, Stacy Smith. After a brief viewing of the documentary, we as a class, along with Ms. Smith, brainstormed on ideas to successfully promote the screening around campus. Our class then became responsible for making our peers aware of the screening. Our tactics differed from running ads in The Crimson, to hanging up posters, to informing Samford’s Greek Life about the documentary. As a personality for Samford’s radio station, WVSU, I was put in charge of creating a pubic service announcement to air on the station. The PSA I ended up writing was : The Cumberland school of Law will be hosting a screening ofthe documentary Hot Coffee Tuesday,April 17th from 11-1. Convo credit is available and lunch will beprovided to the first 80 students in attendance. That’s Hot Coffee Tuesday, April 17th from 11-1 in the grandroom of the Cumberland School Law. I then relayed the PSA to Andy Parrish, the general manager of WVSU to air during station identification breaks.