Everything You Need to Know About SEO with Chris Davis

On April 13th, Chris Davis, Director of Integrated Communication at Fi-Plan Partners spoke to Dr. Martin’s Class. Mr. Davis’s road to Fi-Plan was not one you would normally expect to see. He graduated with a degree in English and then pursued his career as a traveling musician. During his time as a musician he worked his way into owning a recording studio and an O’Henry’s Coffeehouse. He then began freelance work before landing at Fi-Plan. The focal point of his presentation was center around the question “How are people going to find you?” The answer, of course is by using proper Search Engine Optimization (SEO). Mr. Davis explained that their are two was to perform SEO. Black hat is SEO by manipulation. It’s randomly throwing names and keywords in your tag bars in hopes that you will land towards the top of a Google Search page. White hat is the proper way to conduct SEO. It involves actually using your keywords on your website or blog post and using them frequently. He then informed us on the top 5 things used in SEO: Keywords, Links, Changing/New Content, Video, and Image tagging. There are three kinds of links: outbound (sending someone away from your website) inbound (someone getting sent to your website from another website) and Internal (sending someone to another area of your site). Mr. Davis stated that blogging is the easiest way to stay current and that he often shoots video blogs with the camera on his iPhone. “Video is the hottest thing in SEO,” Davis said, “Google loves video.” On the subject of image tagging, he said “it is the most overlooked thing.”

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