Chris Davis spoke to the JMC 492 class at Samford University recently. He spoke about the importance of knowing how to use search engines. Knowing how to use search engines properly can give you major advantages in the PR industry. Chris Davis mentioned his five favorite words for SEO, which are keywords, links, changing, video, and image tagging.
He gave an explanation for each of the words. Adding website keywords will trigger SEO. He says that Google likes it when there are links to other websites in your website. Search engines notice when you update your website therefore you should do it often. They like websites that has the most up to date information.Video and image tagging in your website will connect it to other people and websites that can help give you more viewers.