Chris Davis of Fi-Plan Partners spoke to the JMC 492 class on Friday April 13. His experience in numerous fields of work taught him the things that he truly enjoyed in a job. After years of bouncing around in these various professions he finally landed at Fi-Plan partners as their Director of Integrated Communications. Davis’ presentation had one main focus and it was SEO and the intricacies that go in hand with it.
One big thing that he stressed was white hat and black hat SEO. As a company you want to make sure that you are using proper techniques to work with search engines to make sure you are at the top of your respected searches. If you do partake in black hat SEO you will be buried in search results and your company will have almost no exposure.
Another key point he had was that you need to work with Google and other search engines to have your website crawled as often as possible. This will help you climb to the top of the search engine results.
The last thing and probably the one I had the least knowledge of was the use of links and how they can affect your SEO.
“No one is successful without affecting people”- Chris Davis