Chris Davis from Fi-Plan Partners

Chris Davis from Fi-Plan Partners spoke to the Principles of PR class about a few interesting and relevant topics.  Similar to many other class speakers, Davis did not know exactly what he wanted in a job right away.  He was able to experience many fields in the job market to gain a better understanding of what he truly enjoyed doing.

Chris Davis is now the Director of Integrated Communications at Fi-Plan Partners, an investment company in Birmingham, Alabama.  Davis is the head of video work, photography, website design, and networking for Fi-Plan Partners.  Davis expressed how vital creativity is to his job.  He is constantly coming up with new ideas and new ways of communicating.    

Davis stressed the importance of the use of search engine optimization (SEO). He said that this was a key factor in the success of his job today.   He is always looking to enhance the SEO website to bring his particular company to the top of Google searches. Top five words in SEO includes:

  1. Keywords
  2. Links
  3. New content
  4. Video
  5. Image tagging

The advice that we had the opportunity to receive from Chris Davis is tremendously helpful for any field of journalism.  Themes Davis expressed of design, creativity, and communication are all key factors in the world of journalism and will help each one of us further our own careers.

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