Chris Davis spoke to our class about the importance of search engine optimization. I never realized how important this one thing could be before this class. Almost all of the speakers that we have had have mentioned this, if not expanded off of it. Chris Davis gave us his top five words for SEO. They are keywords, links, changing/new content, video, and image tagging. He really helped me see how important this step is in creating a website or promoting myself.
Davis also talked about how important creativity is in his job. He has to constantly come up with new ideas to keep his brand at the forefront of the competition. He has to be able to find a way to communicate finances to people who do not understand the language that a lot of financial people use. He helps the public understand finances by communicating it in a way that is easy to understand. This is an area of communication that I had not given much thought to, but it was interesting to hear what he had to say about what he does on a day to day basis.