Chris Davis, director of integrated communication at Fi-Plan Partners, spoke to Principles of PR on Friday, April 13th. Davis is a Samford alum and has had many life experiences to make him a well-rounded professional. Davis’s presentation was both interesting and relevant and provided the class with plenty of advice.
Besides his useful, general career advice, Davis spoke a lot about internet marketing and SEO:
-”Videos bump SEO.” Davis explained that videos are crucial in SEO and keep the audience interested and checking back more frequently.
-Keywords are key to optimizing SEO. Davis taught the class how to use keywords and how to choose them to keep our websites on the top of Google search results.
-Top 5 in using SEO:
Davis’s presentation was very engaging, and I feel more prepared as both an intern and future PR/marketing professional.