Jessica Simpson, marketing and program director at the Alys Stephens Performing Arts Center at UAB, spoke to our principles of PR class April 4, 2012. She described her life up to the point where she is now, how she got here and what she loves most about her career. Simpson was very enthusiastic about her job and what she does on a daily basis. She gave us a few words of advice about going into event planning.
Here are some wise words from Simpson:
- Everyone in event planning, marketing, PR, entertainment, etc are all in this business together to make money. But in order to make money, all the avenues must work together. Without one, you can’t have the others. If the Alys Stephens Center did not exist for entertainers, then the PR and booking agents would not have a place to perform.
- When working with events and event planning, every audience is different. They all like to see different forms of entertainment. They also even buy tickets differently. At Alys Stephens, they “work [their] strategic muscles” when it comes to having a plan for different demographics.
- Reward comes from making an impact on the community. Simpson says that when she impacts people’s days or lives with whatever show is happening, she is rewarded.