Alys Stephens Performing Arts Center

Alys Stephens Center

Not until guest speaker, Jessica Simpson visited our class was I interested in event planning. Simpson works for the Alys Stephens Performing Arts Center and does something different every day. From booking artists to attending events, Simpson is involved throughout the whole process and gets to see her hard work pay off with each final performance. She left our class with helpful pointers and a few must-see events to add to our calendars.

  • You have to be a jack of all trades to work in the entertainment/nonprofit business.
  • An entertainment venue is going to have multiple audiences, so you have to learn how to reach each individual audience and know which ones need to be reached.
  • If you can’t get a good deal with an artist, just walk away. You can try later down the road, but don’t try to force something to happen.
  • You have to have the right personality type. You have to have the right attitude and be able to handle stress and constant change.
  • Social media is an excellent tool because it doesn’t cost money and you can talk about different things all the time instead of having one campaign that addresses only one thing.
  • You can’t expect to be able to attend every show or performance. You will tire yourself out.
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