Jessica Simpson, of the Alys Stephens Performing Arts Center, gave a presentation in class on April 4th, 2012 about several topics regarding how to be successful in the PR industry. As a consultant for the Arts Center, Alys uses many PR techniques to help the SPAC maintain a successful location for performances. She covered the following points:
- Being involved in your community is key to being successful
- Not using Social media to your advantage will not get you anywhere the PR world.
- The must love what you do, so you can get through hard things like research and work schedules.
- You really need to be a jack of all trades