Jessica Simpson, from the Alys Stephens Center, spoke to a Samford PR class on April 4th, 2012. She touched on several topics revolving around event planning. She spoke about her daily job duties, regarding event planning. Here are some of the things she touched on:
- Researching your target audience is very important
- Forming relationships with clients is a key component in event planning
- Being in touch with your city is very important
- Using social media helps tremendously
- You must love what you do
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