Jessica Simpson is an accomplished event and media coordinator at the Alys Stephens Center at UAB in Birmingham, AL, but also helps to set up events around the country. She used to only be in charge of events at the Alys Stephens Center, but started her own company so she could spread her talents outside of the South.
She first stressed the importance of internships. Internships are the building blocks of knowledge in any field and can immensly help in the learning process and also when trying to find a career. You need to be able to show what you can do and what you have done in the past to look attractive to employers.
In relation to her field of expertise specifically, she said that it is very important to cater to your audience. Pick shows that they would like to see and would enjoy coming to and also have a variety of different shows to choose from. Also, when writing a description of the events that are happening, make the language used to describe them match the event itself.
Finally, she said that her job involves a lot of research, whether it be going to see other shows, looking for what shows are on tour or to trying to find the trends of her audience, she is always busy. Research is an extrememly important factor in her job because without it, she would not know what shows would attract her audience or what shows her audience is interested in seeing.