Nuggets of information from Jessica Simpson

On April 4, Jessica Simpson spoke to Dr. Martin’s Principles of Public Relations class. She shared her experiences with event planning at UAB’s Alys Stephens Center. Below are a few nuggets of information that she shared:

  • Marketing the arts for nonprofits requires you to wear many hats. You must be willing to take on a number of roles.
  • When choosing shows, you have to find shows that are relevant to different audiences. When marketing those shows, you have to have marketing strategies specific to those audiences.
  • “A show or event fails or succeeds the day the event is made.” It is extremely important to choose relevant shows that will sell.

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