On April 4, Jessica Simpson spoke to Dr. Martin’s Principles of Public Relations class. She shared her experiences with event planning at UAB’s Alys Stephens Center. Below are a few nuggets of information that she shared:
- Marketing the arts for nonprofits requires you to wear many hats. You must be willing to take on a number of roles.
- When choosing shows, you have to find shows that are relevant to different audiences. When marketing those shows, you have to have marketing strategies specific to those audiences.
- “A show or event fails or succeeds the day the event is made.” It is extremely important to choose relevant shows that will sell.