Jessica Simpson, an independent marketing consultant, spoke to Principles of PR on April 4. Simpson is very experienced in marketing for arts and non-profits because of her previous position as marketing director for the Alys Stephens Center. Simpson was very personable and professional and shared a lot of great advice.
-“You have to be a jack of all trades. You wear many hats!” Simpson explained that in non-profits you must learn to stretch yourself and your abilities to meet the needs of a small staff.
-“The deal is key.” Simpson said that the deal is key when booking an event. Typically, on the day the deal is made, you can project the success of the event.
-“Personality types play into all.” A marketing director must have the right personality to deal with stress. They must also know how to balance work with their life outside of the career.
Simpson was a wonderful example of success in a non-profit environment. She also gave great insight to the world of independent work.