Sean Wright is the Director of Venue Management for Samford University. He works with the Wright Center and the Pete Hanna Center and has a team of four staff members. Wright recently spoke to Dr. Martin’s Principles of Public Relations class. The following are a few nuggets of wisdom from his discussion:
- The Wright Center books with a blank slate and booking begins 15-18 months before the start of a show season. Wright’s goal in booking is to have no breaks in the calendar.
- When booking events, the product is key. If the product is bad, the show won’t sell. A booking agent must know the venue’s audience when booking events.
- Wright uses social media in two different ways. He uses Facebook for communication with patrons and discussions about the venues. Twitter is used for real-time updates and to create buzz about events.