Sean Wright, director of venue management at Samford University, talked to Dr. Martin’s Principles of PR class March 14th. His main responsibility is scheduling events for the Leslie Wright Center and Pete Hanna Center on Samford’s campus.
Here are a few take-aways from Wright’s talk:
- The biggest change that Wright deals with is the fact that the calendar year never ends. Summer used to be slow, but not anymore. They are constantly booking before and after the academic year.
- Every day is different. No day is the same.
- “Product remains the key.” You have to know your venue and market. You have to know that your product is profitable. Develop a marketing strategy before the event; otherwise you will not be prepared.