Take-aways from Shaun Wright

  • a calendar never ends for a venue, there is no slow season
  • start planning about 18 months ahead of time
  • sometimes shows will drop dates last-minute and you will have to fill them quickly so there are no ‘dark weeks’
  • “If you’re standing still, something’s wrong.”
  • the product remains key-when planning events, you need to know your venue, market and patrons
  • know your social media platforms so you can use them to their full potential for your venue
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