Sean Wright, director of venue management for the Wright Center and Pete Hannah Center, spoke in the special topics PR class recently. During his presentation Mr. Wright explained what he does as the director of venue management. He also gave us a few tips.
He explained that in his line of work there are a lot of things that happen on a daily basis. He ran us through one of his recent weekends. During his weekend there was a state basketball tournament and the final game was about to be cancelled and moved into the Pete Hannah Center. Mr. Wright had to check to see if it was open for the next day and handle all the business aspects by himself.
The major tip that he left us with was to always know your venue and audience. If you know your venue and audience you can get a nice projection of the turn out for your event. You can decide who you need to advertise to and how you are going to advetise.