Sean Wright director of venue management for the Wright center and the Pete Hannah center visited the class on Friday March 9. He spoke on his experience in managing the two venues and the difficulties of keeping a hetic schedule. There were three key takeaways from his presentation:
1. You need to know your venue, market, or patrons. This to falls in line with other presenters to the class who have all said research is key to any successful PR campaign.
2. Another useful tip Wright had was having a strong web presence and using the web to create conversations and getting feedback from customers.
3. The last piece of advice to the class was simply a question that no matter what business you’re in is useful. How do you respond to challenges?