Sean Wright, director of venue management at Samford University, spoke to Principles of PR on Friday, March 9th. As director of venue management, Wright specifically works on events for the Pete Hanna Center and Leslie S. Wright Center. Wright was a very interesting speaker and shared a lot of valuable advice:
1. “Your product remains the key.” If the event is bad, it will be hard to sell. You must know your audience.
2. “Seek out partnerships.” Event management is easier when you have someone to share the risks with your company.
3. “Brand is important.” It is important to understand how your audience perceives you. The better you understand, the more profitable you are.