On Friday, March 2nd, Meredith Foster of Girl Scouts of America spoke about PR for non-profits. Foster offered several tips for people pursuing a career in the non-profit sector:
First, there are no big budgets in non-profits. Because of this, PR practitioners are forced to take on several different roles for a company when trying to achieve goals.
Foster also discussed the importance of knowing your target audience. A person must be fully aware of who they are trying to reach, their demographics, and their interests. This makes social media easier and more efficient when trying to post things for certain audiences.
Lastly, Foster emphasized the importance of building and maintaing a portfolio to share with employers. Having a portfolio of work is essential when looking for jobs, especially in this field. Employers need to see that you are experienced and capable ofhandling duties for certain positions.