Key Points from John Richardson’s Presentation

On Friday February 24, John Richardson a man who currently works in the field of freelance PR spoke to the class. Some important points from his presentation were

  • Make sure you have the proper technology when giving a presentation or pitching an idea. While it was not his fault it did make me realize that if possible check ahead of time to ensure that you have the appropriate technology so that your presentation gets the full effect.
  • PR is transcending the traditional lines and new positions are forming over time. While there will always be a need for traditional PR our generation is starting to rethink how they will approach the job market in the PR industry.
  • You cannot be successful without being interactive. PR is about creating a conversation and understanding the public.

Lastly, the phrase “Be Human” was something that stuck with me. PR is not all huge businesses and companies. Each client is a group of people working together. I feel like that is forgotten in the world sometimes.

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