John Richardson Nuggets

On Friday, February 24, John Richardson visited Dr. Martin’s Principles of Public Relations class. Below are a few key takeaways from his discussion.

  • On a daily basis, Richardson does research, writing, strategy building, video production, and online brand reputation management.
  • Public relations today focuses on social media, crisis control, and traditional media-style public relations.
  • Today, the lines between public relations and advertising are blending. Public relations is being consumed more by the advertising agency; it has become an all-in-one package.
  • Final words of wisdom: be humane, be human, and be humble.

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