John Richardson spoke to our PR class on Friday, February 24 about his experience and knowledge of the PR industry. Here are a few words of advice he gave us.
1) Work well with others- you have to be able to work with people. “Be a real person.” No one wants to work with someone who you can’t bounce ideas of off.
2) Awareness is what it is all about now. The advertising field is consuming PR agencies. Therefore, you must be aware of what the consumers want from your company.
3) Do the coolest next thing-first! Be the first to come up with a new and refreshing idea that blows competitors out of the water. Get your client noticed with the best tools and resources.