John Richardson spoke to our PR class Friday about life in the PR field. Here is a summary of his presentation:
- In the PR world you deal with a lot of aspects. You need to be able to do research in order to help you plan and see results. Being able to write is also a key aspect in the PR world. Being able to do so helps with content development. Being able to establish an online brand is also very important. In today’s world, being able to establish yourself online, gets your brand out there.
- John also gave his thoughts on what PR means to the current generation. Among the many aspects of PR in today’s world are social media, traditional PR and crisis management. Being able to work with all of those aspects helps you gain traction in the PR world.