John Richardson came to speak to our class on Friday, February 24th. He makes his living as an interactive director and oversees managing projects, budgeting, the creative department, and custom designs and websites. Here are some key points he made during his presentation:
1) Search Engine Optimization (SEO) is very important today. It makes your company searchable and in a place where it can be viewed by many people.
2) There is no way to be successful in PR without being a part of the social media world. Get involved with such sites as Facebook and Twitter to keep the public informed about your company and it’s projects.