John Richardson’s tips for PR

John Richardson spoke in our class on Friday about his experience in the field of public relations.  He is labeled as an interactive director in the journalism world.  Here are a few takeaways from his presentation:

  • An interactive director is someone who is managing people or projects and is also in charge of any digital media that creates a form of communication.
  • John Richardson stressed the importance of staying on top of trends.  Trends of new social media, as well as remaining grounded in traditional PR are both important to keep in mind while working in public relations.
  • The name of the game is: AWARENESS.  Being aware of news quickly, reacting effectively, and remaining aware of changes throughout social media and the Internet are all extremely important.
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