John Richardson came to Principles of Public Relations, and spoke of his experiences in the field. The highlights of his time in the classroom were the following:
- An Interactive Director is in charge of any kind of digital media that creates communication. You cannot really be in the competition of public relations without being interactive with social media. Also, you must know how to work well with others.
- Staying on top of trends is one of the most important aspects of his job. PR agencies focus on agencies, and have control over social media, crisis control, and traditional PR.
- The key to success is doing the coolest thing that no one has done it. And most importantly–doing it first.
- Freelancing can be hard in that you must farm your own customer and following. Managing your own time is one of the hards parts. People move around in the business often. You must be OK with that and learn how to deal with change.