As an Account Director with Luckie PR, Lori Merricks is an invaluable resource for Samford JMC students who are interested in public relations. When she visited Dr. Martin’s PR Principles class, she outlined four very important principles:
1) Public relations is vital in today’s world because “what others say about you is more important than what you say about yourself.”
2) Public relations is not writing press releases and planning events. It is not publicity or advertising, and it is not for bad writers.
3) Public relations is about results and placement.
4) The field is made up of writers, researchers, and lovers of communication and news.