Lorri Merricks spoke at Samford University on Friday February 10, 2012. The topics she discussed included things PR are not, what PR is, why PR is important and the top 7 skills of modern PR pros. She also explained the day-to-day life public relation workers.
PR sole purpose is not to write, edit, and push out press releases. PR is a strategic function that uses research, analysis, and planning to develop smart campaigns. The reason PR is still important is because what people say about matters more than what you say about yourself. The life of a public relations worker is very busy on a day-to-day basis.