On Friday, February 10, 2012, Lori Merricks came to Samford’s campus to speak about PR. She is the Account Director for the Luckie Company in Birmingham. She highlighted many important things about the world of PR today.
1. PR matters because what people say about you is greater than what you say about yourself.
2. Tell your story to the public effectively by knowing your story, proving it, and having a clear call to action.
3. SEO (Search Engine Optimization) is an important factor in everything you do.
4. Writing well and often, effective listening, focus, delivery, pitching, credibility and findability, and measurement are some of the most important factors in the PR world.