Lori Merricks speaks to Principles of PR class

On Friday, February 10th, Lori Merricks of Luckie & Co. spoke to the Principles of Public Relations class. Merricks shared some valuable tips and advice to the future PR practioners:

1. Top 7 Skills Needed:
-writing
-effective listening
-focus
-delivery
-pitching
-credibility and findabilty
-measurement

2. Google is the world’s reputation management system and tomorrow’s PR metric.

3. PR is:
-results
-strategic function and research
-conversation starter and prolonger
-about genuine human connections
-an expert in their client’s industry
-able to outline crisis communications strategies and implement them
-an industry for writers, researchers, lovers of communication, and news

4. You must know your story. Be able to prove it. And have a clear call to action.

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