On Friday, February 10th, Lori Merricks of Luckie & Co. spoke to the Principles of Public Relations class. Merricks shared some valuable tips and advice to the future PR practioners:
1. Top 7 Skills Needed:
-credibility and findabilty
2. Google is the world’s reputation management system and tomorrow’s PR metric.
3. PR is:
-strategic function and research
-conversation starter and prolonger
-about genuine human connections
-an expert in their client’s industry
-able to outline crisis communications strategies and implement them
-an industry for writers, researchers, lovers of communication, and news
4. You must know your story. Be able to prove it. And have a clear call to action.