Lori Merricks’ Presentation on PR in Today’s World

Friday February 10, Lori Merricks of Luckie and Co. spoke to the Samford University Principles of PR class. Her presentation provided the class with meaningful information on the daily life of a Public Relations professional and what to expect when looking for a job in the PR field.

Some of the key points to Merricks’ presentation were:

  1. Public Relations is about Public Relationships. The field of public relations is changing and now it is about igniting conversations between the clients and stakeholders in a positive way.
  2. What others say about you is more important that what you say about yourself.
  3. In the ever evolving world of PR  professionals need to be aware of hot topics and useful tools, Google Analytics and Google Insights  can be invaluable resources if used wisely.
  4. PR is about results.
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