By: Bo Morris & Mary London Carswell
Arthur W. Page was born on September 10, 1883 in Aberdeen, North Carolina. Born into a family full of journalism, Page was hooked at a young age. His father was a well-known journalist for his era. Arthur’s father was also Woodrow Wilson’s advisor and a U.S. Ambassador to Great Britain during World War I. Page attended Harvard College where he graduated with a degree in journalism in 1905. From there, he worked for his father at his publishing company, Doubleday Page. He continued to work there for 22 years.
In 1927, Page received an offer from AT&T to write a book about their company. Page declined their offer, but accepted a position in “policy-making” at AT&T. Because of this position, Page became the first-ever vice president of public relations. He remained a vice president until 1964 and retired at the age of 64. Page was also known as the founder of the modern practice of corporate public relations even still to this day. He stressed to everyone that he worked with that survey research is a vital part of public relations.
Page was acknowledged for his speeches, letters, and presentations full of advice for many leaders in the public relations world. His advice became so popular and sought after that the Arthur W. Page Society was formed. The Arthur W. Page Society is an association for senior professions working in public relations and corporate communications. It is a society for executives who desire and seek to strengthen and deepen their profession.
The Arthur W. Page Society created “The Page Principles,” which are principles and tactics that Page used throughout his lifetime in public relations. The seven Page Principles are tell the truth, prove it with action, listen to the customer, manage for tomorrow, conduct public relations as if the whole company depends on it, realize the company’s true character is expressed by it’s people, and remain calm, patient, and good-humored. These principles are the basis of the Arthur W. Page society and the PR industry today.
Page’s accomplishments also include writing President Truman’s announcement of the atom bomb at Hiroshima, was a consultant to Theodore Roosevelt & Dwight Eisenhower. He served on the board at the Chase Bank, Westinghouse, Continental Oil, and Kennecott Copper.