Harold Burson was born in Memphis, Tennessee in 1921. He was born into a family that immigrated to America from Britain. Burson later attended the University of Mississippi where he was able to secure and interview the famous William Faulkner (1).

Burson’s big break came at the age of 24, during WWII, when as a GI he covered the Nuremberg Trials. Not long after his stint as a GI, in 1953, Burson and Harold Marsteller created Burson-Marsteller. Burson-Marsteller is now the largest Public-Relations firm in the world. One of Burson’s biggest business decisions was to stop doing business with Tobacco companies (2).  Some of Burson’s biggest clients include Coca-Cola, Phillip Morris and Merrill Lynch. Burson has since stepped down as chief executive of Burson-Marsteller, but still goes to work everyday. He insists that he has no future plans of retirement (3).

The most influential aspects of Burson’s…

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