Tales of an Entrepreneur

On April 29th, my public relations class was fortunate to have guest speaker, Andrea Walker come and talk to us about being an entrepreneur. Andrea started off by telling the class about how she got started in the social media world.

A bit of history.

She graduated from UAB in 2006, she majored in communications and minored in english. When she was 19, Andrea got her first break working in broadcasting at NBC 13, her job was to bring in new ideas that could help bring up the ratings on the networks shows.After awhile she moved over to Fox 6 where she worked for 3 years in management working the evening news. After working in the broadcasting field for a couple of years, Andrea started getting interested in new media. She saw the directions new media was taking and how much technology was changing and saw it as a chance for change. she wanted to learn how to integrate traditional marketing with new technology.

Starting her own company.

The first thing Andrea told my public relations class was that there is nothing wrong with saying “I don’t know what I’m doing” and asking for help when creating your own business. Andrea was successful at starting her own company, W. Social Marketing. She is the CEO, and has been running W. Social Marketing for 2 years.

               A typical day for Andrea:

She wakes up at 5 A.M. and starts doing research on her computer. Then she heads off to the office around 9 A.M., sometimes she’ll have an office meeting or meeting with potential clients, but if not you can find her in her office working with her team. 

One thing for young potential entrepreneurs to remember is that our generation has the benefit of being technology savvy and knowing how to work in social media. Also it is important to be adaptable to the changes made in social media and to remember in this field of social media you’ll never stop learing new things.

You can follow Andrea Walker on Twitter: @andreafwalker


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