Stacey Hood of Stewart Perry in Birmingham came to speak to our “Principles of PR” class a few days ago. He explained Stewart Perry’s vision as a company to make construction sites as “green” as possible by recycling, reusing, and reducing the waste at their job sites. While Hood says he is not a “tree-hugger”, he does believe in the company’s mission and says that they are trying to be “the good guys”. He said that, at Stewart Perry, they believe in giving customers a reason to come back by touching both the heart and the mind.
Hood gave many helpful hints and good advice for students looking to go into PR:
1) Continue to work on your writing.
-The more you write, the more opportunities you will see.
2) Thing BIG.
-Get outside the box, keep learning and thinking.
-Google is your friend!
-Engagement is key.
-Hood says, “It’s the ‘good ol’ boy’ put online!”
4) Make the best of every situation.
The last and possibly most important thing that I learned from the day was not from our speaker, but from our professor Dr. Sheree Martin. As Hood was mentioning the importance of getting outside of the box, Dr. Martin said something that I had never considered.
5) “You gotta know the rules to break ’em.”
-Dr. Martin emphasized the importance of learning what the box is (that is, the rules, guidelines, and basic structure), and then moving beyond what you know so that what you do will be extraordinary.
I thought this was an interesting point that I had never heard. Most people emphasize the importance of “getting out of your comfort zone” and “going above and beyond”. And, while she agreed, she also stressed the significance of knowing what the boundaries are so that you have the ability to push the limits.
This is just what Stewart Perry has done. With innovative thinking and a passion to better the world around them, Stewart Perry is committed to doing things the right way while building repetitive customer relationships.