On March 4th, My public relations class was lucky enough to have guest speaker, John Richardson come and tell us about his job at Forte Marketing Group. John Richardson is a Samford alumni and works as the digital/interactive director at Forte. His job as a modern advertiser consist of the following:
Life in modern advertising:
Strategy Video Production
research Art Direction
content development Writing (2.0)
SMM (social marketing) PR-social media
Blogging- that’s a big one!
The number one job that Richardson has is to found new and cool first, he finds new ways to sell or advertise a product. The Forte Maketing Group won a 2011 Gold ADDY Award for their non-profit work on the JHMS cardboard campaign.
To find success in the mass media world here are a few things to practice:
Strengthen trusted relationships
use social networks like LinkedIn, Facebook and twitter to get yourself out there
Self-promotion, it’s important to let people know what you have to offer them
watch for trends
know your tools and technology
Apply the three B’s: be human, be humane and be trusting
To find out more about John or The Forte group go to http://www.fortemg.com/2011-addy-awards/