Chris Davis is the director of integrated communication for fi-plan partners. He did not start out with this job, or anything like it for that matter. fi-plan partners help strategize to help your wealth grow.
He started out in Maryland, went to Germany and ended up at Samford where he fell in love with Birmingham. Not only has he lived in a lot of different places. He has had a lot of different jobs. He was a musician, opened and owned a recording studio, opened a conference company and ended up at fi-plan.
His job does just that, he communicates with a lot of people in a lot of ways. (intergrating)
Chris mentioned the importance of marketing a campaign before pitching it to a future client. He stressed how it is important to make sure you ask what you can do for them. By making them feel important and worth your time, you will get more from them.
SEO – Search Engine Optimization
The majority of Chris’ discussion focused on SEO (search engine optimization). By following simple rules it is easy to get your website to the top of the search sites and therefore create more hits for your organization. If your site is on the first page, you have successfully accomplished this task.
2. Use tabs, not scrolling down- If a viewer of your site is constantly scrolling down you will move down in the list. This is the same idea as “overfold” for newspapers. Articles on the second half of the page do not get read as much. By using tabs, your viewer can stay near the top and still have a lot of information.
4. Tell a story- Language that is easy to read for the natural reader is very important to these search sites. By telling a story (and using your key words in that story) you will move toward the front of the line.
These are just a few of the simplest and easiest ways to move your site up the list on search engines. Remember to always have a plan before beginning and be creative, like Chris.
“Creative Chris” has a blog discussing his favorite job he’s ever had, being a dad. It is “Dad Creates.” Find it here: http://dadcreates.com/