There is the work place and everything else. Growing up, I often found myself thinking your job was all about completing tasks and being professional. Fi-Plan Partners employee Chris Davis shed some light on the idea that one’s career can also follow the “work hard, play hard” mentality that many of us college students know too well.
Creativity. This was and is Davis’ passion. Beginning his career in music, Davis led a band and recorded albums. Sounds like the life, doesn’t it? Soon enough, Davis realized life on the road was not worth the success. Coming home to his family, finding a job that allowed originality and creativity was the goal. After opening his own recording studio and a coffee house, Davis could finally call fi-Plan Partners his new home.
fi-Plan Partners is an independent financial company trying to raise one’s “quality of life” through investment. Davis does a variety of PR tasks such as video editing, graphic design and marketing campaigns. Davis even helped the company develop their own coffee blend at O’Henry’s coffee house. With his position, director of integrated communications, there is plenty of room for that creativity Davis was looking for.
- You must have goals—don’t do “spaghetti marketing” where nothing sticks.
- Know your call to action (CTA)—for example it might be “come to our office” or “come see us.” Either way, one must be bold and specific.
- Search engine optimization (SEO) is crucial. There are SEO tactics one must follow in order to get your website at the top of the list. For example, a good website has the majority of its information “above the fold.” Additionally, search engines, like Google, look for key words and how often you use these key words within your website.
- Use social media tools such as Twitter and Facebook to advertise your company. These sites allow others to be more aware of what your company has to offer.
- BE TEACHABLE. Davis could not stress enough the importance of always being able to learn.
So if you learn anything from Chris Davis’ lecture last Friday, remember the importance of loving what you do. I’m sure Davis never intended to work at an investment company, let alone wear a tie most days to work. But, he still gets to do what he loves—use the right side of his brain. Be good at what you do, but more importantly, love what you do.
Read more about Chris Davis and his family here.