Today Lori Merricks, account director from Luckie* & Co. came and talked to our PR class. She gave us the background of Luckie and how it was the 5th ranked agency in the United States. The interactive new media at Luckie* has now switched over to digital.
Lori talked about how important it was to have a journalism background when going into the public relations job field and how valuable it is to intern at a media outlet. By doing so, you are able to understand how journalists think and when the newspaper and TV deadlines are required.
You need to:
- Know about your consumers and the latest trends
- Have influential individuals who can help your brand.
- Research your competitors.
Research is not always about sitting in the library, it is being aware of what’s around you and what is important to clients. It takes a lot of research on Facebook and Twitter to find out what consumers are saying about the brand.
She said the most important part in PR is your writing skills. You need to make sure and not sugar coat your writing. Use simple and precise words.
- Talk to your consumers.
- Know about the recent trends.
- Know and have influential individuals for your agency or corporation.
- Know what your competitors are doing.
“PR is a dialogue, not a monologue.”
In PR you want to be in a conversation with the audience ( journalists, bloggers, and clients.)
Lori talked about how account executives in PR are the ones who travel the most. Sometimes they travel to meet with clients, media training, and set up for events and TV appearances.
Thank you again Lori for taking your time to come speak to our class.