Personal relationships, networking and media relations are all connected together, and all of them are very important in PR. First, you want to build a personal relationship with someone, so that they will trust you; trust is a key ingredient in successful PR. Also, by building a personal relationship with a person it allows you to network and get to know other people through them. Networking is probably one of the most important aspects of PR. Finally, media relations is all about making and developing relationships, and ultimately networking. As a PR practitioner, you want to have a strong relationship with the media, so that way when you need something to get in the newspaper you already have a bond with them. All three of these aspects work hand in hand together, and you need them all when practicing PR.