I read Crisisblogger’s post on Blippy. In this post they discuss the classic, too little too late crisis PR scenario. Blippy leaked a couple of customers credit card information on google, and they messed up in their immediate response. Although a couple of days later they came back with a better response, but the damage was done. This is such a basic PR technique, admit you are completely at fault from the beginning, and do not try to downplay it. However time and time again, there comes a company or person who makes the mistake of trying to either avoid the problem or not admit fault, and it always comes back to haunt them. Moral of the story: hire a great PR team, so you will not be THAT company.