Three relationships + one foundation=Effective Communication

While personal, networking and media relationship have their differences such as the speed in which information is received and how each party interacts (personal: face-to-face vs. media: email, text, etc), these three relationships are also connected in various ways.

Personal, networking and media relationships:  

  1. Realize the need and desire of two-way communication.
  2. Have goal oriented communication policies rather than event oriented
  3. Use media as a channel to reach their audience (or friends in personal relationships)
  4. Understand the importance of building trust and having open communication
  5. Actively take the concerns of their audience (or friends in personal relationships) into consideration
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