The Nice Thing to Do

Corporate Social Responsibility (CSR) is becoming increasingly important in today’s society. CSR is essentially how a company makes a positive impact on society as a whole. It affects how consumers buy, how businesses recruit and the building of social equity. It’s the simple act of doing the RIGHT thing!

CSR is a new revolution of responsiblity. It will affect companies both internally and externally in a positive way!

Greater transparency is an unstoppable force. It is the product of growing demands from everybody with an interest in any corporation – its stakeholder web – and of rapid technological change, above all the spread of the Internet, that makes it far easier for firms to supply information, and harder for them to keep secrets. Firms now know that their internal e-mails may one day become public knowledge, for instance, and many big companies must co-exist with independent websites where employees can meet anonymously to air their grievances. With greater transparency will come greater accountability and better corporate behaviour. Rather than engage in futile resistance to it, firms should actively embrace transparency and rethink their values and generally get in better shape.” – Don Tapscott, co-author The Naked Corporation

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